About
We are not here to make you famous. We are here to make you legible.
Bullshit on LinkedIn exists for accomplished people who know visibility matters, but hate the tone, rituals, and empty enthusiasm of the platform.
Belief
Good work deserves a clearer public signal.
Most senior professionals do not have a visibility problem because they lack substance. They have a translation problem. Their work is buried in meetings, decisions, client calls, hiring loops, operational tradeoffs, and quiet wins.
We turn that raw material into positioning, profile clarity, and content that respects the reader. The tone can be sharp. The standard stays professional.
Yes, that’s me. Also tired of LinkedIn.
About the human behind the bullshit
Hi I'm Perry.
I’m the founder of Bullshit on LinkedIn — and yes, the irony is thick.
I’ve spent years watching senior professionals do genuinely impressive work while their LinkedIn profiles sit there collecting digital dust. Meanwhile, the platform rewards the loudest, most performative voices: the humblebrag Olympians, the “humbled to announce” crowd, and people who somehow turn every minor win into a TED Talk.
I hate most LinkedIn content. The fake vulnerability. The inspirational porn. The endless parade of “lessons I learned from my barista / Peloton / getting fired.” It’s exhausting.
But here’s the thing I also hate more: watching talented people stay invisible because they refuse to play the stupid game.
So I built this studio to solve exactly that. Hate the game, not the player. You don’t have to become a LinkedIn caricature to get noticed by recruiters, buyers, or peers. You just need sharper, more honest, and actually useful signal — content and positioning that sounds like a competent adult, not a motivational poster.
I help translate real expertise into visibility that doesn’t make you want to delete the app afterward. No content farms. No soul-selling. Just practical, sustainable ways to stop being a ghost without turning into a clown.
If you’re a director, VP, or senior leader who’s good at your job but bad at (or allergic to) personal branding, you’re my people.
Let’s make you legible. Without the bullshit.
Also this is not my real name.
Associate model
Remote talent, serious standards.
The business works with talented Executive Content Associates, including people rebuilding careers after illness, disability, caregiving responsibilities, or life interruptions.
This is not charity branding.
It is a talent model designed around judgment, writing ability, research, listening, and remote execution. Clients get thoughtful support. Associates get meaningful work with a bar that respects their capability.
Get visible without becoming insufferable.
Start with a free visibility audit. We will tell you what is working, what is muddy, and what to fix first.